The company Jawbone is looking for a buyer. Earlier it was reported that the vendor has stopped the release of fitness bracelets and sold the remains of inventory at a discounted price.
BUYER SEARCH
Jawbone The company is looking for buyers of its business and for the past few months has already held talks with at least one manufacturer about this device. In addition, recently the company has notified one of his business partners about the impossibility in August 2016 to make the next payment on the loan, according to The Information, citing a source knowledgeable about the negotiations, and the document that was in the order of publication.
DISCONTINUATION OF BRACELETS
In May 2016 it was announced that Jawbone discontinued the device and sold the remains of inventory at a deep discount to one of its distributors.
Jawbone have three main product – a fitness bracelets Up2, Up3 and Up4. The Company has become difficult to implement them, so she decided to entrust this task to the partner. Proceeds from their sales partners, should help “to ensure further work Jawbone».
THE REFUTATION OF RUMORS ABOUT THE WITHDRAWAL FROM THE BUSINESS
A few days after the publication of Jawbone officially denied rumors of withdrawal from the business. A company representative told the Engadget, that they have been generated as a result of an incorrect interpretation of a journalistic article, which the author has already made the necessary adjustments.
FITNESS BRACELETS JAWBONE UP
«Jawbone remain fully committed to the task of development and production of magnificent wearable devices. We have never been so proud of our model range and technology and look forward to the time when we can share them with you, “- said the representative of the Jawbone.
In January 2016 the American Jawbone raised $ 165 million investment. CEO Hossein Raman (Hosain Rahman) said that they plan to use the funds to develop a fitness trackers clinical level.
DOUBLE DOWNSIZING
In November 2015, Jawbone has cut 60 employees, representing approximately 15% of the state. Layoffs affected all working groups. In addition, the company has eliminated the office of New York, which is mainly engaged in marketing, operations, and reduced in the other two offices – in Sunnyvale and Pittsburgh.
Downsizing in November was the second in six months. In June 2015 the company laid off 20 employees. It happened a few weeks after she took a loan of $ 300 million.
Jawbone representative explained that the reduction in staff is necessary to ensure that the company could become more efficient and able “to achieve greater success.”
FAILURE TO SUPPLY THE LAST BRACELET
In November 2014 he announced the fitness bracelets Jawbone UP3, which replaced gained popularity Up24. The device has received a new design and more opportunities for Pick-up Artist of life parameters. In particular, there was a bracelet heartbeat measuring function by passing a small electric current between two contacts relating to the skin on the wrist.
The company planned to begin deliveries within a few weeks after the announcement, but did not keep the promise, citing problems in the production. In total, the vendor had to twice postpone the release date on the market bracelet. The second time the fault began waterproof properties of the product, which were not enough quality.
MARKET POSITION
In I quarter 2015 Jawbone ranked fifth in terms of supply of portable fitness bracelets to the global market with a share of 4.4%. Total in the specified period, the company produced about 500 thousand. Bracelets. In the next quarter, Jawbone is not included in the top five. No it, and in the top five in the I quarter of 2016, in which the delivery of bracelets grew by 67.2% compared to the year-to-year. The leader of the industry continues to be the company Fitbit. Behind her, like a year ago, is Xiaomi. But third-place Apple, which replaced the Garmin down one line. Fifth place was occupied by Samsung, which has been a year earlier in the fourth place.
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