The company, which manufactures FiberFix heavy duty adhesive tape, shot a five-minute video, which has collected 3 million views on Facebook in one day. The publication Adweek’s called advertising “the most epic demonstration product for 2016” and talk with the creators of the video.
The video has a catchy name: “A farmer clears off the cliff car, wrapped in duct tape.” The movie begins with a man who claims that he has the perfect product for repairing broken things, whether it be a broken marriage or corrupted weekend. The actor says that the product is a hundred times stronger than the adhesive tape and “the same strong as steel.” With the help of the tape roll hero mending chairs, shovels, pipes, tent and other things.
The founder of the company Harmon Brothers Jeffrey Harmon, who worked on the project, explains the idea of the video: “We decided to take the good things from commercials, to get rid of all the bad and make it wildly exciting”.
To gather ideas, the team for three months to use the product and holds regular brainstorming sessions. When Harmon repaired with the help of this tape their sprinklers, published a photo on your personal Facebook page with the hashtag «#SaturdaySaved» and has received a massive response.
The shooting took place near the first lake of Utah in an abandoned stone quarry, and then the team moved into the garage, where the actor, step by step showed how “manly” of the problem will help solve the product.
“The advertising world standards say that five minutes – it is a very long time. In fact, people will watch the video and share it, if it is really disruptive, “- says Harmon.
FiberFix heavy duty adhesive tape company based in Utah in the United States. For several years the company became a $ 10 million business. FiberFix Available in 35 thousand retail stores. One such tape is available for $ 50.
