Do you know what the most beautiful thing in the competition? Of course, the desire to stab your opponent! That’s why so dear to our hearts a couple of Apple and Samsung, not tired teasing each other.
South Korean vendor is obviously very proud of its new power-saving mode (well, tries to sell as much as possible). And why not? Galaxy S5 does have relatively good autonomy and competes with other Android-flagships during runtime.
This, however, has long been impossible to tell about Apple-smartphones, fans who have never tired joke about the relationship between Android and sockets. But popular wisdom says knowingly “do not dig another hole -’ll fall into it.”
A new round of promotional war Apple and Samsung
So there was another South Korean giant advertising from the series «The Next Big Thing is Already Here», dubbed “obnimateli walls.” The action takes place in it at one of the airports where people have to wait a long time for their flights. While Samsung users feel, they say, “Okay,” iPhone owners have hard times – they are forced to look for an available outlet in the most sophisticated places to stay in touch, and comfort it is obviously a little bit.
Apple, in turn, also released a new promotional video. Is it a response to attacks by Samsung or not, is difficult to say for sure. Nevertheless, the basic idea in the video is defined as’ more you can do than you think “- in front of the audience it appear the people of different professions who find an iPhone application in solving their specific problems. If they experience problems with the battery life, however, is not specified.
Samsung, by the way, was not limited to only one video. According to CNET, the international airport of New York’s John F. Kennedy and the two airports near Chicago outlets can now watch the posters who say that a power-saving mode Galaxy S5 “you can be anywhere, but not here.”
It’s one thing to laugh at a hypothetical situation in advertising, and the other – to be truly “chained” to such a poster, the approach seems to be very effective.
However, direct marketing efforts on selling iPhone 5s Apple remains long. Very soon the company needs to show the public the new generation of its smartphone. Whether it will be self-contained, and how it will unfold advertising war between the companies – will see in the near future.
Apple and Samsung. A new round of promotional war
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