More recently, many people were very skeptical about watching videos with small screens of mobile devices. But today the situation has changed. And Tablets and smartphones have a very impressive displays with high resolution. This had an immediate impact on the habits of users. From 2011 to 2013, the increase of the time spent by users of mobile devices for viewing video content, was 719%. Of course! After all, even the connoisseurs of high technologies have already experienced the benefits of “film images.” You can read a hundred times about the new smart-hours Pebble Steel, but you can see them once & Support .
Compared indicators fourth quarter of 2011 and 2013. Now mobile video is not limited shestisekundnymi rollers. More than half of mobile falls on the views of more than 30 minutes in length. 31% of the time watching the video longer than an hour. These data were obtained by research firm Ooyala, and Paul Osik devoted consideration of this interesting trends on the resource 247wallst.
The study clarified some interesting details:
- Spectators sports programs 62% of the time viewing paid content with duration of more than 10 minutes.
- 39% of the time watching sports fans devote rollers, which is not longer than 10 minutes.
- With tablets 60% of the time watching sports clips lasting no more than 6 minutes.
Average time watching streaming video from a mobile device is 42 minutes and the computer – about 35 minutes. That is, oddly enough, mobile video look longer.
Ooyala Experts predict that by the end of 2015, 37% of the streaming video will watch with tablets and other mobile devices. A year later, half of the streaming video will look with small devices, but not with large screens.
What is the reason for the dramatic changes in users’ preferences? Is the audience stopped loving the big screen? No matter how good a computer monitor and a TV, but in their pocket and a bag will not put. A modern man spends a lot of time on the road. In the truck, waiting on the street. And smartphone everywhere with him, which is not the computer.
Widespread availability – this is the factor that makes mobile video so popular. A small screen – no longer a problem. Display modern smartphone is large enough that all the details can be seen. Not to mention the fact that the requirements for quality video that looks “between times” is much lower than the film enjoyed, sitting on the couch watching TV.
Very important and another: users are accustomed to the fact that the smartphone – it’s not just a phone with “some functions there,” a full-fledged handheld computer. They have mastered the peculiarities of mobile operating systems, learned to set the application dealt with what can a smart phone. And … got a taste. Began to use it not only for voice communication and text messaging, but also for other tasks. Today, even those who do not know what operating system know what it looks like Android, which is the dominant mobile platform.
If used to watch videos, you had to get to a computer, but today it is not necessary. And if it is possible, and it is interesting to the masses – this means that many will respond to this opportunity.
In addition, the smartphone – a device more personal. Yes, also called personal computer, but usually are visible near that man looks at his monitor. With dimensions of modern monitors is difficult not to see. Because people have different tastes, is much more comfortable to enjoy your favorite content, no it is not imposing. On the other hand, the screen of the smartphone spy cultured people will not and this will avoid another dispute about tastes, which are known to be meaningless.
700 percent growth in video viewing from mobile devices - only the beginning
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