According to analyst firm fiksu, tablet iPad Air is much more interested in people than his predecessor last year.
Such findings specialists Fiksu made on the basis of an increasing share of iPad Air models in the total number of active tablet iPad. The graphs below show that the share of the new 9.7-inch tablet iPad is growing five times faster than the share of last year’s models iPad 4 and iPad mini in the same period.
Only the first three days of receipt of the tablet iPad Air to sell its share hit 0.88% of the total number of active tablet iPad. For comparison, the share of iPad 4 and iPad mini in the same period last year was able to rise to 0.15% and 0.22%, respectively.
Thus, it can be argued that the iPad Air to launch attracted more buyers than the model iPad 4 and iPad mini together. It remains only to wait for Apple financial report for the fourth quarter, which will be able to support these conjectures real figures.
At the same time, the figures provided by another analyst firm – Mixpanel , said that the share of iPad Air generated in the Apple mobile data traffic on November 4, is 1.54%. However, with the growth of the share of iPad Air decreased the proportion of tablets iPad first and second generation. In other words, Apple only made the owners of older iPad models to replace them with new iPad Air.
In the past year Apple for the first three days has sold more than 3 million tablets iPad 4 and iPad mini. If the analysts are correct guesses, but this year sales will be much higher and that means one thing for Apple – a victory. It is not always a direct relationship between sales and the share of new devices connecting to the app store in the first few days. Do not forget that the Cupertino has not yet decided on the exact date of the sale of the tablet iPad mini with Retina. Perhaps Apple deliberately chose to take this step in order not to disperse the attention of people between the two products. In addition, those who are not satisfied with iPad Air, can later view in the direction of his younger brother.
Analyst firm Fiksu: demand for the iPad Air is five times higher than on the iPad 4 in the last year
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