The South Korean company Samsung has always been an unusual approach to advertising their products. Recently presented “smart” clock Galaxy Gear Samsung has decided to promote the market as a device which has been described in science fiction many years ago, but only now has become real.
On the official YouTube-channel Samsung has posted two videos at once devoted to exit Galaxy Gear.
In the first video, called “Evolution” shows several prototypes of “smart” watches from a number of fantastic shows. In the last seconds, as you might guess at first appears Galaxy Gear and the following text: “After so many years, it’s finally real.”
The second video, entitled “The long-awaited event,” combines several scenes cut out of the old science fiction films, the main characters are able to manage a clock with voice commands.
Both spots can remember a time when “smart” watches were the result of enacted imagination of dreamers and visionaries and Galaxy Gear presented as a device that combines the described their wishes and dreams.
Samsung has launched an advertising campaign hours Galaxy Gear
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