To a certain extent smartwatch iWatch seen as the next revolution, which demonstrate the capabilities of Apple as an innovator. If the company is able to create a really handy wrist accessory for remote interaction with the smartphone, it will be a strong blow to the course and competitors, including Samsung , which in this area is not far advanced. However, the analyst Gene Munster (Gene Munster) from Piper Jaffey not attach much importance to this financial product, which was confirmed in practice, according to USA Today.
He surveyed 799 Americans on the subject of whether they are ready to buy iWatch for $ 350. Only 12% of iPhone owners said they are interested in this gadget. Given the lower purchasing power of the people outside the United States, Munster found that the world’s first-year sales of Apple smartwatch them interested in the strength of 2-4% of owners of iPhone. The total number of users of Apple’s smartphone is about 293 million people, that is, you can count on selling iWatch at 5.10 million units.
If Apple will end the year, selling 7.5 million of such products at $ 350 each and a gross margin of 30%, the company will receive $ 2.6 billion in revenue and $ 790 million profit. And this is about 1% of annual revenue and profit developer iPhone. That is, in financial terms from iWatch special feats can be expected, but the company’s image smartwatch can improve that will positively affect the value of the shares and its perception by users as an innovator. It is expected that Apple will release smartwatch in 2014.
Piper Jaffray: Apple sells between 5 and 10 million smartwatch iWatch in the first year of sales
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